Notes from the people doing the work.
Practical writing on software, AI automation, cloud and growth, from the Optimantix team.
How to reduce ACoS on Amazon without losing sales
Lower your Amazon ACoS with 9 practical fixes: set a target from your margins, cut wasted search terms, fix bids and placements, and improve the listing itself.
Zoho One vs Google Workspace: which should an Indian business choose?
Zoho One and Google Workspace solve different problems. Here's how they compare on apps, price and fit, and when to use both together.
How to increase sales on Meesho: 12 steps that work in 2026
A practical 12-step plan to get more Meesho orders: better catalogs, smarter pricing, profitable ads, faster dispatch and fewer returns.
Where AI agents save teams time, and where they don't
A practical guide to AI agents for business: the workflows worth automating first, the warning signs a process isn't ready, and how to roll out safely.
Google Workspace migration without downtime: a step-by-step guide
The 8-step order of operations we follow so nobody loses an email, a file or a working day when moving to Google Workspace.
Choosing between B2B lead generation channels
LinkedIn, outbound, search or account-based marketing? Start from your deal size and sales cycle, not from the channel.
Running your store and marketplaces as one business
How to sell on Amazon, Flipkart, Meesho and your own store without stock-outs, price clashes or reports nobody trusts.
