ICP and targeting
Define the companies and roles worth pursuing.
- ICP workshop
- Account lists
- Personas
B2B Lead Generation and Growth
A B2B pipeline your sales team can count on.
Targeting, LinkedIn, outbound, SEO and account-based programs, connected to your CRM so every qualified lead reaches sales quickly.
What you get
- Ideal customer profile
- Multi-channel program
- Pipeline reporting
The revenue pipeline
From the right accounts to a sales conversation.
We build and run every stage, and hand qualified buyers to your sales team with the context they need.
- 01DefineIdeal customer profileIndustries, company size, roles and triggers
- 02ListTarget accountsNamed companies and decision makers
- 03ReachDemand generationLinkedIn, outbound, SEO and content
- 04ConvertLead captureLanding pages, forms and booking links
- 05ScoreQualificationRules agreed with your sales team
- 06TrackCRMEvery touch recorded against the account
- 07CloseSales handoffContext, history and next step included
Challenges we solve
Fix the pipeline, not just the top of the funnel.
Challenge
Leads arrive but sales says they're not qualified
What changes
Agreed qualification rules and lead scoring
Challenge
Marketing and sales report different numbers
What changes
One CRM view from first touch to closed deal
Challenge
Outbound gets ignored
What changes
Targeted lists and messages that earn replies
Challenge
Your best buyers never find you in search
What changes
Content that ranks for what buyers search
What's included
What a B2B program includes.
LinkedIn marketing
Ads and content that reach decision makers.
- Sponsored content
- Lead gen forms
- Founder content
Outbound
Personalised email and LinkedIn sequences.
- List building
- Sequences
- Reply handling
B2B SEO and content
Pages and articles that rank for buying-intent searches.
- Keyword research
- Solution pages
- Case studies
Account-based marketing
Coordinated campaigns for named target accounts.
- Account plans
- Custom content
- Sales alignment
CRM and reporting
Track every lead to revenue.
- Lead scoring
- Telemantix / Zoho CRM
- Pipeline dashboard
How we deliver
A clear process, with something to see at every step.
01
Audit
Review channels, tracking and funnel.
You getGrowth audit
02
Strategy
Pick channels, budget and targets.
You get90-day plan
03
Launch
Set up campaigns and content.
You getLive campaigns
04
Optimize
Test, learn and shift budget weekly.
You getTest log
05
Report
Show results against agreed goals.
You getMonthly report
Technology
Tools and platforms we work with.
We choose tools to fit your goals, team and budget, not the other way round.
Advertising
Google AdsMeta AdsLinkedIn Ads
Analytics
GA4Google Tag ManagerLooker Studio
SEO
Search ConsoleSemrush
Commerce
ShopifyWooCommerceAmazonFlipkart
CRM
Telemantix
Related services
One team, so nothing gets lost in the handoff.
Service
SEO
Technical, content and local SEO that builds lasting traffic.
Learn more →ServicePerformance Marketing
Paid campaigns on Google and Meta with full tracking.
Learn more →SolutionB2B Demand Generation
A complete plan to fill your pipeline.
Learn more →ProductTelemantix
Sales CRM with WhatsApp inbox, pipelines and sales automation.
Visit telemantix.com →FAQ
Questions we hear often.
How long until we see qualified leads?
Outbound and LinkedIn can produce conversations within weeks; SEO takes months. Most programs combine both.
Do you book meetings for us?
We can run outreach through to booked meetings, or hand warm replies to your team.
What budget do we need for LinkedIn ads?
It depends on audience size and deal value. We size the budget during planning.
Can you work with our existing CRM?
Yes. We set up tracking and reporting in your CRM, or recommend Telemantix if you need one.
Start a conversation
Tell us what you want to build, automate or grow.
We'll connect you with the right Optimantix team.
1A short call to understand your goals
2A recommended approach and scope
3A clear plan before any work starts
