Tracking setup
GA4, tags and conversion APIs set up correctly.
- GA4 + GTM
- Meta CAPI
- Offline conversions
Performance Marketing Services
Paid campaigns measured on revenue, not clicks.
Google, Meta and LinkedIn campaigns with clean tracking, steady creative testing and weekly budget decisions based on what actually sells.
What you get
- Tracking audit
- Structured testing
- Weekly optimisation
Tracking architecture
Every rupee traced from click to sale.
Clean tracking comes first. Without it, every budget decision is a guess.
- 01PlatformsAd clickGoogle, Meta, LinkedIn
- 02SiteLanding pageFast page with a clear offer
- 03AnalyticsGA4 and Tag ManagerEvents and conversions defined once
- 04AccuracyServer-side eventsConversions API, less data loss
- 05OutcomeCRM or storeLead quality and actual sales
- 06LearningBack to ad platformsOffline conversions train bidding
Challenges we solve
Spend with confidence.
Challenge
You can't tell which ads drive sales
What changes
Conversion tracking you can trust
Challenge
Cost per lead keeps rising
What changes
Tighter targeting and fresher creative
Challenge
Campaigns run on autopilot for months
What changes
Weekly reviews and budget shifts
Challenge
Agency reports show clicks, not revenue
What changes
Reporting against your real business goals
What's included
How we run paid media.
Google Ads
Catch people already searching: Search, Shopping, Performance Max and YouTube.
- Search
- PMax + Shopping
- YouTube
Meta Ads
Reach new buyers on Facebook and Instagram, from prospecting to retargeting.
- Prospecting
- Retargeting
- Lead forms
LinkedIn Ads
Reach B2B decision makers by role, seniority, industry and company.
- Sponsored content
- Lead gen forms
- Account lists
Landing pages
Pages built to convert the traffic you pay for.
- Page builds
- A/B tests
- Speed
Budget optimisation
Most budget on proven campaigns, some on scaling, a little always on tests. Reviewed weekly.
- Bid strategy
- Budget shifts
- Forecasts
Creative testing framework
A steady rhythm of tests, not one-off launches.
Creative is the biggest lever in paid social. We test it on purpose.
Step 1
Hypothesis
One clear idea per test: a hook, an offer, a format.
Step 2
Variations
Three to five versions that change only that idea.
Step 3
Fair budget split
Enough spend on each to read the result.
Step 4
Read results
Judge on cost per sale or qualified lead, not clicks.
Step 5
Scale the winners
Move budget, log the learning, start the next test.
Reporting
One weekly report, built on revenue.
Spend, revenue and cost per sale by platform and campaign, with what we changed and why.
Illustrative example to show what we report on. These are not client results.
Spend₹4.2L
Revenue₹21.8L▲ 14% vs last week
ROAS5.2×
Cost per sale₹6129% lower than last week
Click-through rate2.4%
Conversion rate3.1%
How we deliver
A clear process, with something to see at every step.
01
Audit
Review channels, tracking and funnel.
You getGrowth audit
02
Strategy
Pick channels, budget and targets.
You get90-day plan
03
Launch
Set up campaigns and content.
You getLive campaigns
04
Optimize
Test, learn and shift budget weekly.
You getTest log
05
Report
Show results against agreed goals.
You getMonthly report
Technology
Tools and platforms we work with.
We choose tools to fit your goals, team and budget, not the other way round.
Advertising
Google AdsMeta AdsLinkedIn AdsMicrosoft Ads
Tracking
GA4Google Tag ManagerMeta Conversions APIServer-side tagging
Reporting
Looker StudioPlatform dashboards
CRM
TelemantixZoho CRMHubSpot
Related services
One team, so nothing gets lost in the handoff.
Service
SEO
Technical, content and local SEO that builds lasting traffic.
Learn more →ServiceSocial Media Marketing
Reach and engage consumers through social, content and community.
Learn more →ServiceD2C & Commerce
Grow your own store with better conversion and retention.
Learn more →ProductTelemantix
Sales CRM with WhatsApp inbox, pipelines and sales automation.
Visit telemantix.com →FAQ
Questions we hear often.
What's your minimum ad budget?
There's no fixed minimum, but campaigns need enough budget to learn. We recommend a starting budget after the audit.
Who owns the ad accounts?
You do. We work inside accounts owned by your business, so history and data stay with you.
How quickly will we see results?
Early signals usually appear within weeks; stable performance takes a few testing cycles.
Do you also make the ad creative?
Yes. Our team produces static and video creative, or works with your designers.
Start a conversation
Tell us what you want to build, automate or grow.
We'll connect you with the right Optimantix team.
1A short call to understand your goals
2A recommended approach and scope
3A clear plan before any work starts
