Targeting
Ideal customer profile and named account lists.
- ICP
- Account lists
- Personas
Solution · Sales & Customer Growth
Fill your pipeline with buyers who are ready to talk.
Targeting, LinkedIn, outbound, SEO and account-based programs working together, measured on qualified pipeline rather than clicks.
What you get
- ICP and account list
- Multi-channel program
- Pipeline reporting
The problem
B2B buyers are hard to reach and slow to decide.
Challenge
Leads come in but rarely convert
What changes
Targeting focused on the right companies and roles
Challenge
Campaigns stop when the budget pauses
What changes
SEO and content that keep working
Challenge
Sales has no context on new leads
What changes
Lead history and intent shared in the CRM
Challenge
Long sales cycles lose momentum
What changes
Nurture that keeps you in front of buyers
How we solve it
How we build demand.
LinkedIn programs
Ads and thought leadership for decision makers.
- Ads
- Founder content
- Lead forms
Outbound
Relevant outreach that starts conversations.
- Sequences
- Personalisation
- Reply handling
SEO and content
Rank for the problems your buyers search for.
- Solution pages
- Articles
- Case studies
Nurture
Email and retargeting through long decision cycles.
- Email nurture
- Retargeting
- Webinars
Pipeline reporting
Every lead tracked from first touch to closed deal.
- Attribution
- CRM dashboards
- Monthly review
How we deliver
A clear process, with something to see at every step.
01
Diagnose
Workshops and a review of your data, tools and team.
You getFindings and priorities
02
Design
The target process, systems and success metrics.
You getSolution blueprint
03
Build
Implementation in phases, starting with the biggest win.
You getWorking releases
04
Roll out
Training, go-live and handover to your team.
You getLive solution
05
Improve
Measure against the agreed metrics and refine.
You getMonthly review
Ways to work with us
Pick the model that fits your stage.
Every engagement starts with a free discovery call. We recommend a model once we understand your scope.
Defined scope
A fixed scope, timeline and set of deliverables, agreed before work starts.
Best forNew builds, migrations and launches with clear requirements
Discuss your scope →Your extended team
Optimantix specialists work inside your roadmap, rituals and tools, month to month.
Best forOngoing product work and teams that need extra capacity
Discuss a team →Run and improve
We operate, monitor and improve what is live, with regular reporting.
Best forLive systems, infrastructure and growth programs after launch
Discuss support →Related solutions
One team, so nothing gets lost in the handoff.
Solution
Sales Transformation
Make sure every lead gets followed up.
Learn more →ServiceSEO
Content that ranks for buying-intent searches.
Learn more →CapabilityDigital Marketing
B2B, B2C and D2C growth programs.
Explore →ProductTelemantix
Sales CRM with WhatsApp inbox, pipelines and sales automation.
Visit telemantix.com →FAQ
Questions we hear often.
Which channel works best for B2B?
It depends on deal size, market size and sales cycle. Most programs combine a fast channel such as outbound or LinkedIn with a compounding one such as SEO.
How do you define a qualified lead?
We agree the criteria with your sales team before launch and score leads in the CRM.
Can you work with our sales team?
Yes. We share lead context in the CRM and review pipeline together every month.
How soon will we see pipeline?
Outbound and LinkedIn can start conversations within weeks; SEO contributes over months.
Start a conversation
Tell us about the problem you want to solve.
We'll connect you with the right Optimantix team.
1A short call to understand your goals
2A recommended approach and scope
3A clear plan before any work starts
