Your brand, in a customer's hands in 10 minutes.
Quick commerce isn't just fast delivery — it's a completely different retail game. Dark store stocking, hyper-local inventory, banner slot competition, and platform algorithms that punish stockouts instantly. We manage every piece so your brand stays visible, available, and growing.
Every layer of your quick commerce presence, handled end to end
Quick commerce rewards brands who stay stocked, priced right, and visible — simultaneously, across multiple dark stores. Miss any one of those and you lose the slot to a competitor in minutes. Our Blinkit and Zepto management covers every operational and growth lever so nothing falls through the cracks.
Seller onboarding & category approval
Platform registration, brand authorisation, category-specific documentation, and approval workflows — handled from scratch so you go live without delays or rejections.
Listing optimisation & imagery
Product titles, pack sizes, weight declarations, and image specs built to each platform's exact requirements — because q-comm listings that don't convert are invisible listings.
Banner ads & sponsored placements
High-visibility banner slots, sponsored product placements, and sale event bookings managed to maximise return on every rupee spent — not just impressions.
Dark store inventory planning
Demand forecasting by pin code, replenishment scheduling, and multi-dark-store stock allocation — because a stockout on quick commerce is a ranking penalty, not just a missed sale.
Pricing & promotional strategy
MRP alignment, platform-specific discount structuring, and flash sale participation — balancing competitive visibility with margin protection across both platforms.
Returns & damage management
Return rate tracking, damage claim filing, and root cause analysis on high-return SKUs — catching the issues before they compound into account health flags.
Account health monitoring
Fill rate compliance, SLA breach alerts, listing suppressions, and policy flags — caught and resolved before the platform penalises your visibility.
Weekly performance reporting
GMV, sell-through rate, dark store coverage, ad ROI, and stockout frequency — in plain language, not raw data exports you have to decode yourself.
What happens after you sign with us
Quick commerce moves fast — so does our onboarding. Here's the exact sequence of what we do and when you start seeing results.
Full account & catalogue audit
We review your current presence on Blinkit and Zepto — listing quality, dark store coverage gaps, stockout frequency, ad account performance, and fill rate history. You receive a written report ranking every issue by business impact.
Strategy & inventory roadmap
We present a tailored 90-day growth plan covering which dark stores to prioritise, which SKUs to lead with, ad slot strategy, and pricing recommendations. Nothing goes live without your approval.
Listing fixes & inventory alignment
Listings corrected to platform spec, imagery updated, pack sizes verified, and dark store replenishment schedules set up. Fill rate and in-stock improvements typically visible within 10–14 days.
Ad campaigns live & scaling
Sponsored placements and banner campaigns running with clear CPO targets. Stockout alerts active across monitored dark stores. Visibility and GMV improvements become measurable.
Compounding GMV growth
Algorithm signals strengthen as consistent in-stock rates and ad performance accumulate. Dark store coverage expands. Most brands see their strongest month-on-month GMV growth between months 3 and 6.
Us vs. doing it yourself vs. a generic agency
Most brands approach quick commerce like a traditional marketplace. That's the first mistake. Here is exactly what each path delivers on the things that actually matter on Blinkit and Zepto.
| Feature | DIY brand | Generic agency | Optimantix |
|---|---|---|---|
| Q-comm platform expertise | ✕ | ✕Marketplace-only focus | Blinkit & Zepto specialists |
| Dark store inventory planning | ✕Stockouts go unnoticed | ✕Not offered | Pin-code level forecasting |
| Banner & sponsored ad management | ✕Ad slots mismanaged | Basic placements only | ROI-driven, event-timed |
| Fill rate & SLA compliance | ✕Penalties accumulate | ✕Reactive only | Monitored daily |
| Multi-platform coverage | ✕One platform max | ✕Single platform focus | Blinkit + Zepto unified |
| Dedicated account manager | ✕ | ✕Rotating team | One person, always |
| No lock-in contract | ✕6–12 month lock-in | Month-to-month always | |
| Transparent ad spend | ✕Fee tied to ad spend | Separate fee, no conflict |
How we work, day to day
Full account audit with written report
We review your entire Blinkit and Zepto presence and deliver a written report ranking every issue by impact — listing gaps, stockout patterns, fill rate history, ad waste, and dark store coverage. A real document, not a verbal summary.
Tailored 90-day growth roadmap
Built around your specific category, SKU mix, and target pin codes. Every recommendation has a rationale, an expected outcome, and a timeline — not a generic quick commerce playbook copy-pasted from another brand.
Hands-on execution across both platforms
We work directly inside your accounts — updating listings, managing ad campaigns, coordinating inventory replenishments, filing damage claims, and handling support escalations. You get a team doing the work, not an advisor telling you what to do.
Weekly reviews, monthly strategy calls
Weekly performance reports in plain language covering GMV, fill rate, ad ROI, and stockout incidents. Monthly strategy calls review what's working and what's next. Urgent issues — a sudden stockout, a listing suppression — get a same-day response.
What we don't do is as important as what we do
We don't treat q-comm like Amazon
Quick commerce has its own inventory logic, ad ecosystem, and ranking signals. We don't apply a generic marketplace playbook — we build strategies native to how Blinkit and Zepto actually work.
We don't ignore stockouts
A single dark store stockout drops your visibility ranking instantly. We monitor in-stock rates daily across your active pin codes and act before a gap becomes a penalty.
We don't inflate ad spend
Our management fee is completely separate from your ad budget. We have zero incentive to overbid on banner slots. Every rupee goes where the platform data says it should.
We don't use lock-in contracts
Month-to-month, always. We stay because your GMV keeps growing — not because a 12-month contract leaves you no choice.
We don't rotate your account manager
One dedicated manager who understands your category, your SKUs, and your dark store footprint. Directly reachable. Not a support queue.
We don't overpromise timelines
Listing and fill rate improvements show in 2–4 weeks. Meaningful GMV growth compounds over 60–90 days. We tell you this upfront, before you sign anything.
What brands we manage actually say
"We launched on Blinkit ourselves and spent three months wondering why our GMV wasn't moving. Turns out our dark store coverage was patchy, our listings had weight declaration errors, and we were bidding on banner slots with no strategy. Optimantix fixed all three within the first month. By month four our GMV had grown 2.6x and we were consistently in the top three slots for our category in six key pin codes. The difference between managing it yourself and having specialists do it is enormous."
Aditya S., Co-founder, FMCG Brand — Gurugram
"We were live on Zepto but our fill rate was sitting at 71% because we didn't have a proper replenishment system. Every stockout was quietly tanking our ranking and we didn't even know. Optimantix built a dark store inventory calendar, got our fill rate to 96% within six weeks, and our organic visibility doubled without spending a single extra rupee on ads. That's the kind of thing you only learn from people who live inside these platforms every day."
Meera P., Head of E-commerce, Personal Care Brand — Mumbai
Questions we hear before brands decide to work with us
Ready to turn quick commerce into a real growth channel?
A free account audit. We review your Blinkit and Zepto presence, identify every gap — listings, inventory, ads, coverage — and walk you through exactly what we'd do. No pressure, no sales script.
